This category covers businesses that deliver their main products, services or customer experiences at a physical location or within a defined service area. Customers typically visit the business, book an appointment, arrange an on-site service or engage a provider with local knowledge. A website in this category may support bookings, enquiries, menus, quotations or directions, but the core service takes place beyond the website.
Examples include plumbers, dental clinics, restaurants, hair salons, mechanics, hotels and local legal practices. A mobile cleaner or landscaper also belongs here, even without a customer-facing shop, because their work happens at the customer’s property. Choose this category when physical attendance, a venue or geographic coverage is central to the offering.
Businesses that primarily deliver expertise remotely should generally select Digital & Professional Services instead.