About Xero
Xero is a cloud accounting software company founded in New Zealand. It provides online accounting tools for small and medium sized businesses and has grown to serve customers in Australia, New Zealand, the United Kingdom, North America and other regions.
Services and Offerings
The platform offers invoicing, bank reconciliation, expense claims, payroll, inventory, reporting, project tracking and payments. Xero also has an app marketplace with integrations to many other business tools, and allows accountants and bookkeepers to access client books and collaborate in real time.
Locations and Audience
Xero is used by small businesses, accountants and bookkeepers around the world. Many advisers use it to manage multiple clients, and business owners value being able to see their financial position from different devices at any time.
Why Consider Xero
Xero is a good fit for small businesses and advisers that want accessible cloud accounting with strong bank connections and app integrations. Its collaboration features can make it easier for owners and accountants to work from the same up-to-date data.
Who It Suits
Xero suits small businesses and their accountants that want cloud accounting software for invoicing, bank reconciliation, payroll links and reporting. It is relevant to owners who want to work with their advisers on the same figures, and who value the ability to connect with many third-party apps.
Summary
Xero is one of the options worth reviewing in this category. Reading about its background, offerings and audience, and comparing it with alternatives, can help you decide whether it suits your own priorities.