About Merkle
Merkle is a customer experience management and data-driven marketing company, part of Dentsu, with roots going back to 1971 and headquartered in Columbia, Maryland. It helps brands use data, technology and creative to understand customers and build lasting relationships with them.
Customer Experience Services
Merkle provides customer data platforms, analytics, loyalty and CRM programmes, marketing technology implementation, personalisation, media, creative and commerce services. It also works on consulting for customer experience strategy, and supports companies with Adobe, Salesforce and other enterprise marketing platforms. Teams combine technical, analytical and creative skills to design campaigns and systems that connect data with customer touchpoints.
Locations and Audience
Merkle serves large organisations in sectors such as retail, financial services, healthcare, travel and technology, with offices across North America, Europe and Asia Pacific. It is most relevant for businesses seeking an integrated partner for data and customer engagement. Because the firm’s structure within the wider Dentsu network may change, prospective clients should check current service details.
Why Consider Merkle
Merkle is well suited to organisations whose challenge lies in connecting customer data across systems and channels. Its mix of consulting, technology and creative skills allows one team to design customer journeys and implement the platforms that support them, which can help large businesses move from fragmented data to more personalised communication.