About IDEO
IDEO is a global design and innovation company that was founded in California in the early 1990s through the merger of several design firms. It is known for popularising human-centred design and design thinking, and its work has influenced how many organisations approach innovation. The company has been involved in designing products, services and experiences for many well-known brands.
Services and Approach
IDEO provides design strategy, product and service design, innovation consulting, organisational design, and training in creative problem solving. Its teams typically include designers, researchers, engineers and strategists who work with clients to understand people’s needs, create prototypes and test ideas. The company has worked on projects ranging from consumer products and healthcare to financial services and education, and it also runs programmes and learning offerings to share its methods with others.
Studios and Clients
IDEO has studios in cities across North America, Europe and Asia, and it works with companies, non-profits and public organisations. It suits organisations that want to explore new ideas, improve products and services or build an innovation culture. It is among the most recognised names in design consulting, and its methods are widely taught and referenced in business schools, design courses and corporate innovation teams around the world. Because every customer or project is different, the experience with IDEO can vary, so it helps to set out requirements clearly and ask questions before committing.