For professionals and agencies creating visual, written or audiovisual materials for clients. This includes user interface and user experience (UI/UX) design, graphic design, branding, video production and editing, copywriting and content creation. Customers usually commission a project, purchase a creative package or retain a provider for ongoing work.
Examples include a designer creating a logo and brand guidelines, a UX specialist improving an application’s navigation, a copywriter producing website pages and a video editor preparing promotional clips.
Choose this subcategory when the main service is designing an experience or producing creative communication materials. Businesses building the underlying website or application should generally use Development & Technical, while agencies primarily managing promotional campaigns belong under Marketing & Growth.
Sellers of ready-made themes, templates, UI kits or stock assets should use Digital Assets & Plugins. Publishers creating their own editorial content belong under Content, Media & Publications.