About Dentsu
Dentsu is a Japanese multinational advertising and public relations company headquartered in Tokyo. It was founded in 1901 and has grown to become one of the largest advertising groups in the world. It has a strong position in the Japanese market and has expanded internationally through acquisitions, including a large group of agencies outside Japan.
Services and Approach
Dentsu provides advertising, media planning and buying, creative services, customer experience, digital and data-driven marketing, public relations and sports and entertainment marketing. In Japan, the company is known for its close connections with media and for its role in major sports and entertainment events. Outside Japan, its international business operates a number of agency brands focused on media, creative and customer experience.
Global Presence and Clients
Dentsu has operations in many countries across Asia, Europe, the Americas and other regions. It suits organisations that want a partner with deep knowledge of the Japanese market and a global network for international campaigns. It is a significant name in the worldwide advertising industry and has reorganised its international business over the years to adapt to shifts in the market, so its structure and brands outside Japan have evolved. Readers who want the most current picture of Dentsu, including its latest services and structure, should consult the organisation directly, as details can change over time. Because every customer or project is different, the experience with Dentsu can vary, so it helps to set out requirements clearly and ask questions before committing.