For software platforms, applications and digital technology products that people or businesses use directly to complete tasks, manage information or access technical capabilities. This includes subscription software, mobile apps, AI tools, developer services, website plugins and downloadable digital assets. Products may be accessed through a browser, installed on a device or connected to other systems.
Examples include a customer relationship management platform, a personal productivity app, an AI writing tool and a plugin that adds functionality to a website. Choose this category when the main offering is a reusable product that customers use themselves, rather than customised work performed by a professional.
An agency developing a client’s application belongs under Digital & Professional Services, while the resulting application sold to multiple customers belongs here. Where a website offers both software and consulting, choose the subcategory that best reflects its primary offering.
Physical technology products, such as laptops and headphones, belong under Electronics & Technology.