About VWO
VWO, short for Visual Website Optimizer, is a conversion rate optimisation platform created by Wingify, a company founded by Paras Chopra and based in New Delhi, India. It helps businesses understand visitor behaviour and test changes to improve website and app performance.
Features and Tools
VWO includes tools for A/B and multivariate testing, heatmaps, session recordings, surveys, funnel analysis and personalisation. It also provides server-side testing and feature management for product teams, as well as insights tools to help identify where visitors drop off. Its platform integrates with analytics, advertising and customer data systems.
Locations and Audience
VWO is used by ecommerce companies, software businesses, publishers and agencies in many countries, and serves both small and large organisations. It offers different plans, a free starter option for some features, and supporting resources such as guides, webinars and a customer community.
Why Consider VWO
VWO is a helpful option for teams wanting to combine research and testing in a single platform. Its behaviour analysis tools can reveal where visitors struggle, and its testing features help turn those observations into measurable improvements to conversion rates.
Getting Started
Getting started usually involves adding a short script to the website, defining goals and choosing a first page to test. VWO also offers documentation, webinars and customer support to help teams build a regular programme of research and experiments.