About Hotjar
Hotjar is a behaviour analytics and user feedback tool that shows how visitors use websites and what they think about them. Founded in 2014 in Malta, it became popular with designers, marketers and product teams who want to understand user experience without complex analytics setups.
Features and Tools
Hotjar provides heatmaps that show where visitors click and scroll, session recordings that replay anonymised visits, feedback widgets, surveys and user interviews. Together these tools reveal usability problems and suggest improvements. The platform integrates with analytics, collaboration and customer service tools, and includes privacy controls such as suppressing sensitive fields in recordings.
Locations and Audience
Hotjar is used by small businesses, ecommerce stores, agencies, software firms and product teams worldwide. It offers free and paid plans, with limits on sessions and features that vary by plan, and provides guides, templates and community resources to help teams run research and act on findings.
Why Consider Hotjar
Hotjar is a practical choice for teams that want to see how real people use their site. Its visual tools are easy for non-specialists to interpret, and its feedback features help gather opinions directly from visitors, supporting better design decisions.
Getting Started
Getting started usually involves adding a small tracking code to a site and choosing which pages to observe. Hotjar’s guides and templates help teams design surveys, read heatmaps and share findings with colleagues so that insights lead to actual changes.