About WPP
WPP is a British multinational communications, advertising and marketing group headquartered in London. Its origins date to the 1970s, and it grew by acquiring and combining agencies into one of the world’s largest advertising and marketing holding companies.
Group and Services
WPP’s portfolio covers advertising, media investment, public relations, brand consultancy, commerce, data and technology services. Its agencies and networks include names such as Ogilvy, GroupM (now WPP Media), VML, Burson and Hogarth, although the structure has changed over time. The group provides integrated marketing services to clients, from creative campaigns and media planning and buying to customer experience, analytics and production.
Locations and Audience
WPP operates in a very large number of countries through its agencies, serving multinational corporations as well as regional businesses and public sector organisations. It is of interest to brands looking for global marketing capability and to professionals exploring careers in the sector. Agency brands and group organisation change from time to time, so clients should confirm the current structure.
Why Consider WPP
WPP is relevant for organisations that need many marketing skills under a single group relationship. Its agencies can cover creative, media, public relations, commerce and technology, and its global reach allows campaigns to be coordinated across regions. Its scale also gives it significant research and data resources that clients can draw on for planning.