About Taboola
Taboola is a content recommendation and advertising technology company, founded in 2007 in Israel and now headquartered in New York. It powers recommendations on many media websites and apps, helping readers discover articles, videos and products while giving advertisers a way to reach them.
Features and Tools
Taboola offers an advertiser platform for creating native advertising campaigns, with audience targeting, creative testing and reporting. For publishers, it provides recommendation technology, monetisation tools and audience engagement features. It has also developed products such as Realize, aimed at performance advertisers, and tools that use machine learning to match content with reader interests.
Locations and Audience
Taboola operates internationally, working with publishers and advertisers across many regions and languages. Its partners include news organisations and other media properties. Advertising results vary according to campaign design and audience, so advertisers should test and monitor performance and budgets carefully.
Why Consider Taboola
Taboola is useful for brands and publishers that want to reach audiences through native placements across a broad network of sites. Its scale gives advertisers extensive reach, while publishers can use its tools to increase revenue and engagement.
Getting Started
Advertisers usually begin by creating campaigns with headlines and images, selecting audiences and setting budgets. Taboola provides support and guidance on creative testing and reporting, which helps advertisers learn from early results and adjust their approach.