About Klaviyo
Klaviyo is a marketing automation platform focused on email and SMS for ecommerce businesses. Founded in Boston, Massachusetts in 2012, it is known for combining customer data with messaging so online stores can send timely, personalised communications.
Features and Tools
Klaviyo connects with ecommerce platforms such as Shopify and BigCommerce to collect purchase and browsing data. It uses that data for segmentation, email and SMS campaigns, automated flows like abandoned cart and post-purchase messages, product recommendations, reviews and reporting. It also offers a customer data platform and, in some plans, additional channels such as push notifications and a customer hub.
Locations and Audience
Klaviyo is used by online retailers and direct-to-consumer brands across many countries, from small shops to large businesses. It works with a wide range of ecommerce and marketing integrations, and offers educational content, templates and partner agencies to help merchants set up their programmes.
Why Consider Klaviyo
Klaviyo is particularly relevant for online stores that want to use their own customer data to drive repeat purchases. Its focus on ecommerce automation, along with its templates and flows, helps merchants launch effective programmes without building complex custom systems.
Getting Started
Getting started usually means connecting the online store, importing customer data and turning on a few core flows such as welcome and abandoned cart messages. Klaviyo offers documentation, courses and certified partners that can help merchants set up and refine their programmes.