About Iterable
Iterable is a cross-channel marketing and customer engagement platform, founded in San Francisco in 2013. It helps brands create personalised campaigns and automated journeys across email, push notifications, in-app messages, SMS and other channels using real-time customer data.
Features and Tools
The platform includes a visual journey builder, audience segmentation, message templates, experimentation and analytics. Marketers can bring in data from websites, apps and other systems and use it to trigger messages based on customer actions. Iterable also provides AI-driven features for personalisation and send-time optimisation, and integrates with data warehouses and many marketing and analytics tools.
Locations and Audience
Iterable serves mid-size and enterprise brands in industries such as retail, media, travel, financial services and technology, with customers in numerous countries. Pricing is typically based on use and requirements, and implementation is supported by onboarding resources, documentation and partners.
Why Consider Iterable
Iterable is a good fit for teams wanting flexibility to build complex journeys that respond to customer behaviour. Its focus on data integration and cross-channel orchestration is useful for brands that want to coordinate messaging across email, mobile and other touchpoints in a consistent way.
Getting Started
Implementation usually involves connecting data sources, setting up templates and building the first journeys. Iterable provides documentation, onboarding support and learning resources to help teams plan, launch and refine cross-channel programmes over time.