About Interpublic Group
Interpublic Group, often shortened to IPG, is an American advertising and marketing services holding company headquartered in New York City. It owns a collection of agencies that provide creative, media, data and marketing services for companies around the world.
Group and Services
IPG’s businesses have included McCann Worldgroup, FCB, MullenLowe, IPG Mediabrands, Weber Shandwick, Golin and specialist data and technology firms. Services include advertising, media planning and buying, public relations, digital marketing, healthcare communications, experiential marketing and analytics. The group positions itself as providing integrated marketing solutions through its networks, supported by shared data and technology resources.
Locations and Audience
Interpublic serves global brands in sectors such as consumer goods, automotive, finance, technology and healthcare, with agencies in many countries. It is relevant for companies that want a large network of marketing capabilities, and for professionals researching the industry. Ownership and corporate structure of large agency groups can change, so readers should confirm the latest status.
Why Consider Interpublic Group
Interpublic Group offers clients access to agencies with different strengths, from creative storytelling to media and public relations. This structure allows brands to choose the right combination of skills for each campaign, and the group’s shared data and technology resources support planning and measurement across multiple channels and markets.