About IDC
IDC, short for International Data Corporation, is a global market intelligence and advisory firm that specialises in technology markets. It tracks vendors, products and spending, and provides data and analysis that technology suppliers and buyers use to plan.
Services and Offerings
The company provides market forecasts, vendor and product tracking, research, advisory services, consulting and events. It covers sectors such as hardware, software, cloud, telecommunications, data and artificial intelligence, as well as industry-focused research, and it offers custom studies and sizing for clients with specific questions.
Locations and Audience
IDC serves technology vendors, investors, government bodies and enterprise buyers worldwide, with analysts located in many countries across the Americas, Europe, Asia Pacific and other regions. Its data is often cited in media and industry discussions when describing market size, growth and competitive positions.
Why Consider IDC
IDC suits organisations that need quantitative market data and regional insight, whether they are planning a product launch, valuing a market or deciding where to invest. Its combination of tracking data and analyst commentary can support strategy, sales planning and investment decisions.
Who It Suits
IDC suits technology vendors, buyers and investors that need market data, forecasts and analysis of the information technology and telecommunications industries. It is commonly used for market sizing, competitive analysis and planning product or investment strategy in technology-related sectors.