About Braze
Braze is a customer engagement platform that helps brands send personalised messages across channels such as email, push notifications, in-app messages, SMS and web. Founded in New York in 2011, it is used by mobile-first and consumer brands that want to engage customers in real time.
Features and Tools
The platform brings together customer data, journey orchestration and messaging in one system. Marketers can build campaigns and canvases that respond to customer behaviour, test content, segment audiences and measure results. Braze also offers tools for data integrations, personalisation and experimentation, and provides AI-supported features to help optimise timing and content.
Locations and Audience
Braze works with consumer brands across sectors such as media, retail, travel, financial services and technology, and has offices in several regions. It typically serves mid-size and large organisations that need to manage high message volumes, and it offers onboarding and professional services to support implementation.
Why Consider Braze
Braze is relevant to brands that want to create timely, cross-channel customer experiences. Its real-time data capabilities and flexible journey tools help teams move beyond batch email, though implementation often requires collaboration between marketing and technical teams.
Getting Started
Implementation usually involves integrating the Braze software kit into apps and websites, sending customer data and building the first campaigns. Braze provides documentation, onboarding programmes and a learning platform that help teams get comfortable with the product.