For websites whose primary purpose is selling merchandise online, including direct-to-consumer brands, business-to-business wholesale suppliers and specialist product marketplaces. Customers typically browse a catalogue, select products and place orders through a digital storefront.
Examples include clothing brands, furniture retailers, electronics shops, skincare stores and businesses selling handmade goods. Businesses with physical shops also qualify when the submitted website primarily operates as an online store. Choose the subcategory that best represents the main product range, rather than every item available.
Digital merchandise can belong here where it fits the retail offering, but software, website plugins and reusable technical templates should use Software, Apps & Tech Tools, while structured courses belong under Education, Courses & Career.
A business selling its own products belongs here; an agency helping other retailers manage their stores belongs under E-Commerce & Logistics Support. Locally delivered services remain under Local & Physical Services even when customers book and pay online.