About Bloomberg
Bloomberg is a global business and financial news provider that covers markets, companies, politics and technology. It serves professionals as well as general readers.
Reporting and Content
Readers can typically find market news, business coverage, technology reporting and video. Company reporting explains developments within organisations, while market and economic coverage gives them a wider setting. Analysis connects those subjects with public policy, technology and international activity. The editorial range treats business as part of a larger system, allowing a single corporate decision to be examined alongside the conditions surrounding an industry.
Financial Information and Business Journalism
Bloomberg connects business and financial journalism with a wider information-services identity. Company developments, market activity and economic decisions provide recurring subjects. News content sits within a business known for professional financial information, giving the editorial work a context linked to the organisations and people who follow commerce and market developments.
Editorial Focus and Audience
It suits investors, business professionals and readers who follow markets closely. Its identity combines news reporting with a wider interest in financial information and the workings of business. The audience includes people following commerce professionally and readers interested in the workings of the economy. Reports and longer explanations serve different needs, from understanding an immediate development to examining a broader trend. The focus is on business journalism and context, rather than providing a personalised recommendation about a particular financial decision.