About Optimizely
Optimizely is a digital experience platform offering content management, experimentation, personalisation and commerce tools. It started in San Francisco in 2010 as a website A/B testing tool and has expanded, through acquisitions and development, into a broader set of products for digital teams.
Features and Tools
The company’s products help organisations create and manage web content, run experiments to test changes to sites and apps, personalise experiences, and operate ecommerce stores and marketing campaigns. Its feature experimentation capabilities help product teams release and measure new features safely, while its content tools support editors and marketers in publishing across channels.
Locations and Audience
Optimizely serves mid-size and large organisations in sectors such as retail, media, financial services and manufacturing, with offices in several regions including North America, Europe and Australia. It generally works through sales engagement, onboarding services and partner implementations, and pricing depends on the products chosen.
Why Consider Optimizely
Optimizely is relevant for organisations that want to base digital decisions on evidence. Its experimentation tools make it possible to test ideas before rolling them out widely, and its content and commerce products offer a way to connect testing with day-to-day site management.
Getting Started
Implementation usually involves integrating the product with a website or app, defining goals and launching a first test. Optimizely provides documentation, training and partner support to help organisations build a structured approach to experimentation.