About Unbounce
Unbounce is a landing page and conversion optimisation platform that lets marketers build, publish and test landing pages without developer help. Founded in Vancouver, Canada in 2009, it is used by marketers who want to improve the results of their advertising and lead generation campaigns.
Features and Tools
The platform includes a drag-and-drop page builder, templates, pop-ups and sticky bars, A/B testing, form and lead capture tools, integrations with customer relationship and email systems, and an AI-assisted tool called Smart Traffic that directs visitors to the page variant most likely to convert. Unbounce also publishes learning content and reports on conversion benchmarks.
Locations and Audience
Unbounce is used by small businesses, agencies and marketing teams in many countries who need to launch campaign pages quickly. It offers several plans based on traffic and features, and provides educational resources, templates and customer support to help users build and improve pages.
Why Consider Unbounce
Unbounce is useful for teams that run paid campaigns and want independent control of landing pages. Because pages can be built and tested by marketers directly, campaigns can be launched or adjusted faster, and testing tools help teams learn which messages and layouts work best.
Getting Started
Getting started usually involves choosing a template, editing the page in the visual builder and connecting a form to an email or CRM tool. Unbounce also provides guides, courses and examples that help marketers apply good design and testing practices.